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Adwords, Google's advertising subsidiary is undoubtedly the best internet advertising agency in terms of customer reach and associate publishers. But at the same time it’s also the most expensive out there. I advertised my eBook through Adwords and personally results have been below average.
Still I’ll be neutral and put forward few key points which will help you in deciding whether to advertise with Adwords or not.
So what’s good about Adwords?
I don’t think so and even if it does then at what cost?
I agree advertising is more to do with long term perspectives like building brand and creating awareness but it’s just not worth it. You literally just manage to earn barely 5% of what you invest in Adwords!
But if you feel that you have the potential to increase the conversion of clicks into sales then the quality potential customers that Adwords offers is simply unmatched.
Go ahead with Adwords if you have good amount of cash at your disposal and your book’s internet page is so magical that it just compels people to buy it. Otherwise stay away… :)
Share your views and experience with Adwords by leaving a comment below. It may just help someone… :)
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